Menu
Time | Session |
|---|---|
6:00 PM | Sponsors Reception |
Time | Session |
|---|---|
8:00 AM – 5:30 PM | Registration Open |
9:30 AM | Welcome to PN Commference
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9:45 AM – 11:00 AM | The Changing Media Landscape
Exploring the evolving media landscape in politics and offering a fresh perspective on the future of communications across traditional and digital platforms. How will progressive organizations challenge the status quo? |
11:00 AM – 11:15 AM | Break |
11:15 AM – 12:30 PM | Breakout Sessions – Pushing Out Messaging Paid Communications Join the ongoing debate of traditional advertising versus digital ads and explore their effectiveness in achieving GOTV goals. This panel will share best practices for creating effective paid media campaigns, targeting specific audiences, and measuring their impact.Organic & Social Media Learn how organizers can effectively use organic & social media to engage voters and raise awareness of pressing issues. This panel will explore how viral content can influence public opinion and inspire action.Earned Media Campaigns With shrinking newsrooms and readership, creating earned media is more challenging than ever. Join this conversation with leading practitioners on how they’re breaking through. |
12:30 PM – 1:30 PM | Lunch Served |
1:30 PM – 2:15 PM | CommsTalks
Think TEDTalk but for an audience of communicators, digital organizers, and advocates working specifically in the states.Winning Jobs Narrative The Winning Jobs Narrative Project is a narrative architecture on jobs and the economy that Somos Votantes successfully used during the midterm elections. The project aims to provide a framework for communicating effectively with voters on issues related to jobs and the economy. It is designed to adapt to different contexts and languages, including English and Spanish.Staff the Frontlines Across the country, there is a massive public service worker shortage. Nationally, we are still hundreds of thousands of jobs short from where we were at the beginning of the pandemic. This leaves us woefully unprepared for the next crises we will face. In response, AFSCME has launched a new initiative called Staff the Front Lines to recruit and retain skilled, dedicated people to public service. This CommsTalk will detail why this issue is so important and how you can begin to message around it.Messaging to Win We know that the winning coalition is diverse across race, generation, and ideology — so how do we create effective messages we can repeat that unite across our differences while our opposition constantly works to divide us from one another? In this presentation, Way to Win will share some of the top learnings from our iterative process of research, content creation, and evaluation over the past two election cycles, including the 2022 midterms, when we collectively defied all historical trends and political odds. |
2:15 PM – 2:30 PM | Break |
2:30 PM – 4:00 PM | Breakout Sessions – Pushing Out Messaging Paid Communications Join the ongoing debate of traditional advertising versus digital ads and explore their effectiveness in achieving GOTV goals. This panel will share best practices for creating effective paid media campaigns, targeting specific audiences, and measuring their impact.Organic & Social Media Learn how organizers can effectively use organic & social media to engage voters and raise awareness of pressing issues. This panel will explore how viral content can influence public opinion and inspire action.Earned Media Campaigns With shrinking newsrooms and readership, creating earned media is more challenging than ever. Join this conversation with leading practitioners on how they’re breaking through. |
4:00 PM – 5:00 PM | A Front Row Seat To The Changing Progressive Landscape
Over the past 18 months, Wisconsin has offered significant insights into the progressive landscape. With a fiercely contested US Senate race, a closely watched Wisconsin Supreme Court election, and persistent concerns about gerrymandering, the electoral process is becoming more nationalized. This session will examine the implications of these trends for progressive politics at large. |
5:00 PM – 5:30 PM | Closing Remarks |
Time | Session |
|---|---|
8:00 AM – 5:30 PM | Registration |
9:00 AM – 9:30 AM | The Digital Battlefield |
9:30 AM – 10:45 AM | Disinformation Central
Exploring the impact of disinformation in this cycle and learning the best practices for identifying and combatting disinformation. We’ll discuss strategies for working with social media platforms and other stakeholders to counter disinformation campaigns. |
11:00 AM – 12:15 PM | Breakout Sessions — Preparing For The Road Ahead Combating False Narratives False narratives and disinformation can be powerful tools for undermining public trust, destabilizing institutions, and sowing chaos. In this session, we’ll discuss strategies for countering false narratives and preventing disinformation from occurring. We will explore how to identify false information, fact-check and verify claims, and effectively communicate the truth to the public.The 2024 Campaign Trail Take a deep dive into the upcoming election cycle and how to prepare in 2023 for 2024. This panel will also explore the down-ballot implications.Race Class Narrative All In Wisconsin is dedicated to developing and implementing a race-class narrative in Wisconsin that aims to challenge the dominant narrative on race and class in the state. This breakout will examine how All In Wisconsin leads in tackling systemic change across the state through community organizing, strategic communications, and leadership development. |
12:15 PM – 1:15 PM | Lunch Served |
1:15 PM – 2:30 PM | Working with “Influencers”
Community and social media influencers have become powerful in shaping public opinion and driving social change. We’ll discuss how influencers can be harnessed to educate their audience about important issues, identify and recruit influencers, and how to measure the impact of influencer campaigns. |
2:30 PM – 3:00 PM | Keynote Address |
3:00 PM – 3:30 PM | Megaphone: Building an Amplification Network
Hear how ProgressNow is building grassroots amplification network to widely and organically distribute messaging beyond traditional media. |
3:30 PM – 3:45 PM | Break |
3:45 PM – 4:30 PM | State-Led Caucus Meetings
Red States: Conservatively controlled. Blue States: Traditionally liberal. Purple States: Progressive causes in battleground states. |
4:30 PM – 5:00 PM | Closing Remarks |
